Mobile Content Russia

Nikita Mobile (Armenia) has won the tender for developing of mobile content USSD-portal for one of the three Armenian mobile operators. While creating the USSD-portal Nikita Mobile involved WINGS, who developed the platform for content providers. (Previously, Nikita Mobile transferred its own services to WINGS multi-transport platform supporting SMS, IVR, WAP, USSD, etc.). WINGS team conducted works on connecting the platform to the operator, realizing of transport protocol, integrating with the project information partner’s systems, and preparing statistics. The platform supports the direct interaction with the operator’s system and provides multiple information services and entertainment content catalogue to the subscribers. Withdrawal from the subscriber's account for the paid services is made by MT billing. The information partners of the portal have access to the USSD-portal online statistics.

MTS, the largest cellular network operator in Russia and CIS, has announced the full-scale roll out of UMTS/HSPA (3G) network in all regions of Armenia, one of the CIS countries. Today the third generation network is operating in 50 cities of the country.

First VivaCell-MTS 3G networks were launched in April 2009 in three major Armenian cities – Yerevan, Gyumri, and Vanadzor. The carrier is building a combined 2G/3.5G network in Armenia, using the current platforms as base stations without holdup or significant reconfiguration of GSM network.

Russian content- and service-provider Playfon has announced that it has entered mobile VAS market of Armenia. In Armenia Playfon introduces a collection of mobile games from the leading developers in the world, the largest catalogue of Russian and foreign music, as well as video clips, pictures and mobile dating service.

From now on a vast collection of multimedia content from Playfon is available for all subscribers of the two leading Armenian mobile operators - Vivacell-MTS and Armentel. Total subscriber base of these operators is more than 2.5 million users, that is 80 percent of the country's population.