Mobile Content Russia

On February 7-th INTECH company will launch ICMP (Interactive Convergent Media Platform) in the mobile network of SMARTS. This platform uses flexible charging that have a positive impact on the subscriber’s loyalty to the IVR services and brings a significant increase in IVR revenue. The previous experience has proved that the model of providing service with flexible charging is successful in comparison with existing IVR services.

HeroСraft celebrates the first winter day with yet another achievement on Nokia's Ovi Store. 12,345,678 downloads – it's snow joke!

HeroCraft is proud to announce that it has just achieved its 12,345,678th download on Nokia's Ovi Store! Some developers of Mobile and Smartphone games might tell you when they reach 10 million, but not the crazy guys at HeroCraft.

Russian WapStart and Smaato Inc., the leading mobile ad networks aggregation & optimization platform, have entered into a strategic partnership agreement.

The main goal of the partnership is to integrate the largest Russian mobile ad network Plus1 WapStart with Smaato's platform benefiting existing and new clients of both networks by providing access to the combined inventory and advertisers.

VimpelCom (which operates under the Beeline trademark) announced that Henk van Dalen will become Chief Financial Officer and a member of the Management Board of the VimpelCom Ltd. group. The appointment will be effective on September 1, 2010.

Henk van Dalen is CFO and a member of the Board of Management of TNT N.V., an international express and mail delivery services company, publicly listed and traded on Euronext Amsterdam, with operations in more than 200 countries and about 160,000 employees. Before becoming CFO of TNT in 2006, Henk van Dalen worked for 30 years at DSM N.V., a Euronext Amsterdam listed company involved in the production of nutritional, pharmaceutical and chemical products. Mr. van Dalen was group CFO of DSM from 2000 to 2006 and managed various divisions in the period 1990 – 2000.

Spb Software announces the release of the WAP version of its flagship mobile solution SPB TV.

SPB TV is already available on iPhone, Android, Symbian, BlackBerry, Windows Mobile, and WebOS smartphones. SPB Software now extends the mobile TV solution to feature phone users, offering 3G customers a free mobile IP TV solution with the state-of-the-art TV-like user experience. Mobile phone owners, no matter where they are, can now get easy and instant access to over a 150 subscription-free TV channels from more than 20 countries, using SPB TV on their phones.

The largest Russian Ad network Plus1 WapStart sees a 40% Click Through Rate (CTR) increase since the beginning of this year.

According to the Plus1 analytics an average mobile site participating in the WapStart Plus1 Ad Network showed the CTR of 0.52% as of the beginning of 2010 and 0.87% as of the end of Jun, 2010.

Russian WiMAX operator Yota said on Friday that it is to switch to LTE technology in a significant blow to the WiMAX camp. Reuters reports that Yota plans to spend US$100 million rolling out LTE networks in five Russian cities in 2010, while total investment is estimated at up to US$2 billion. It plans to launch LTE in Moscow and Russia's second city of Saint Petersburg at the end of 2011.

We'd like to share the video of Antti Viitanen presentation at VI Mobile VAS Conference "What’s next for mobile data?".

Antti Viitanen is director of Digia company. Antti Viitanen is responsible for Digia's international products. Before joining Digia, Antti has worked for 10 years in mobile operator & mobile service industries and 10 years in media industry. He worked for AlmaMedia, Yahoo! Mobile, TeliaSonera and RealNetworks occupying various management positions.


NB: Don't forget to push HD button.

Russian mobile advertising agency MobileDirect has offered master classes on mobile marketing in high schools, and recently has given the first lecture to students of political science faculty in Moscow State University.

Ten years ago special courses on «big internet» were read both to students and teachers in a trial mode. There were neither student books, nor lecture material. Today the history repeats itself with mobile internet. The significant example of the western market and stable mobile market growth in Russia let us say that marketing experts of new generation should have a good knowledge about mobile internet capabilities, so that they could use it in active products promotion on the market.

MTS, the largest cellular network operator in Russia and CIS, has announced 100% acquisition of mobile phone retail chain Teleforum from its earlier owners EWINSER INVESTMENT S.A. (BVI) and a private individual.

The deal totaled 11 million dollars 20% of which the seller will get with the closing of the deal and 80% will be paid out after 12 months subject to fulfillment of several agreement terms, including the compliance of the performance figures of the acquired company with the deal's requirements.