Mobile Content Russia

Mobile services operator life:) created the official group for VKontakte users, which is open for all of its subscribers and other followers. The newly created life:) community will publish top news, pictures, music, videos, offering contests and generating discussions.

With regard to the increasing popularity of social networks, in 2010 life:) became the first mobile service operator in Ukraine to offer free access to the most popular social networks – VKontakte and Facebook.

Now life:) is launching its official group in VKontakte, as this network is the most widely used among its subscribers.

Ukrainian mobile services operator life:) announces that starting from November 24, 2010 its subscribers are able to use service “life:) Archive” for free. With this service life:) users can save their phone book and quickly restore it in case of loss or malfunction of a mobile phone.

A phone is able to replace several paper notebooks, and we are accustomed to rely on it to store contacts of our friends, relatives and colleagues, or to record current tasks and plans. The loss of all data can be a serious problem for most of us. The new service “life:) Archive” can help to avoid this problem by saving data from the phone on the operator’s server, and, for example, when the phone is lost it can be quickly recovered on a new phone. Saved data is safely protected, and a user is able to view and edit it through a convenient service’s WEB interface.

Mobile ad specialist becomes partner of Kyivstar, Ukraine's market leading operator. The deal will see Out There Media powering Kyivstar's SMS and portal ad offer with Mobucks, its multi-channel solution.

It kicked off with a Mobile Advertising campaign for Sony Ericsson that on June 1st. The campaign was a promotion for the launch of the Sony Ericsson Xperia X1, and directed users to a custom-developed mobile mini-site through SMS messages and mobile banners.

The campaign, which ran over two weeks, produced 1.55 million page impressions and a click-through rate of 5 per cent.

Company Jump Ukraine has become one of the technical partners providing content for the D-Jingle service for all subscribers of the biggest Ukrainian MNO Kyivstar. D-Jingle is an RBT service which enables subscribers to change the usual connecting signal to popular melody, sound or a joke, in order ones holding on the line is more pleasant and interesting.

Comverse, the world's leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced that Kyivstar, the largest mobile operator in Ukraine with more than 23 million subscribers, has successfully launched two services — Who Called and Notify Me — from the Comverse Total Call Completion Suite. The new tools given by these services to the called and calling parties can significantly increase the call completion rate in the network.

Israeli fraud management firm, ECtel says that it has won a contract for its IRM solution for MTSs' operations in Ukraine. This first-time order from MTS, valued at several million US dollars, was awarded to ECtel following a competitive tender. ECtel was chosen to deploy both its fraud-management FraudView and revenue-assurance RAP solutions. In addition, ECtel will be deploying SS7 probes as part of the project to provide MTS with greater network monitoring capabilities.

Russia's largest cellco by subscribers Mobile TeleSystems (MTS) is lining up a bid for a 67.7% state-owned stake in Ukrainian national PTO Ukrtelecom, in an upcoming public auction this year. "We're really interested in Ukrtelecom," Andrei Dubovskov, acting chief executive of MTS Ukraine, the country's second largest mobile operator, told reporters in Kiev yesterday. He added that "we have been asked to send the government our views on how the auction should be held. We have done this, along with our competitors".

Sitronics, a provider of telecommunications, IT and microelectronic solutions in Russia and the CIS, has announced that its telecommunications solutions business unit, Sitronics Telecom Solutions, Czech Republic, has signed two contracts with MTS-Ukraine (formerly UMC), a leading Ukrainian mobile operators, which provides services to nearly 20 million users. The total value of the contracts is approximately US$ 12.4 million.

Ukraine based Kyivstar has deployed OSS (operations support systems) solutions supplied by Amdocs. The company worked in partnership with Ukrainian system integrator, S&T Soft-Tronik Ukraine, on the deployment.

MTS-Ukarine published ratings of content-providers for the first six months of 2007. The companies are listed according to their income (in descending order) from non-branded services for MTS-Ukraine during the first six months of 2007.

1. Jump Ukraine
2. i-Free
3. Iricom
4. TVcom (1+1 TV channel interactive projects)
5. Logoton (INFON)